New Delhi: Tomorrow’s highly anticipated India vs. Pakistan World Cup match will take place in Ahmedabad’s Narendra Modi Stadium. With the cost of a 10-second ad going as high as Rs 60 lakh, the costs for advertisements for this match have skyrocketed.
From the Cricket World Cup match in 2019, this is a 40% rise. Advertisers that have reserved spots for every World Cup game will pay between Rs 35 and 45 lakh for a 10-second spot; last-minute advertisers may pay up to Rs 60 lakh.
Advertisers are enthusiastic about this year’s World Cup for two key reasons. First, the World Cup is being hosted by India, and for the first time in many years, it is being held during the Puja season. Companies have realised that the World Cup is the ideal platform for connecting with consumers across the nation.
The fact that the World Cup is being held in a digitally first setting is the second explanation. Thus, more and more individuals are using their laptops and smartphones to watch the World Cup. Consequently, marketers are eager to use digital channels to connect with this demographic.
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Elara Capital predicts that this time, TV ad revenue will be 20% higher and internet ad revenue will be 80% higher. Disney Star has obtained the rights to broadcast the Cricket World Cup 2023 on television and digital platforms.
It has advertising agreements with 26 businesses. Among the well-known businesses are Dream11, Coca-Cola, Havells, IndusInd Bank, PhonePay, Mahindra & Mahindra, and Mondelez.
50% of the advertising budgets of FMCG corporations, which mostly offer consumer goods, electronics, oils, soaps, tyres, and other items, are allocated to pujas. For them, the India-Pak match has taken central stage, and the Cricket World Cup is just another important event. More advertising is anticipated for tomorrow’s match.
During the 2019 Cricket World Cup, around seventy-five firms ran advertisements during the India-Pak match. Leading the pack were companies that sold deodorant, vehicles, drink spices, smartphones, and e-commerce businesses. Additional advertisements could be seen on Amazon, PhonePay, Comla Choice Pan Masala, Disney Byjus Early Learn App, and Fogg.
One of the most eagerly awaited cricket matches worldwide is the India vs Pakistan encounter. Millions of people watch this very competitive encounter. Advertisers are therefore prepared to pay more to reach the audience during this match.
